130+ Booked Appointments and 5 Clients Closed Through Paid Ads
"How a real estate marketing firm scaled appointments and closed deals with a high-converting ad funnel."
đź“Š Performance Breakdown
Across 7 active campaigns, here’s what the data showed:
| Metric | Result |
|---|---|
| đź’° Total Ad Spend | 29,589.37 PLN (~$7,000 USD) |
| đź‘Ą Website Schedules | 130+ |
| 🗓️ Appointments Booked | 130+ |
| âś… Clients Closed | 5 |
| 📉 Avg. Cost Per Result | 227.61 PLN (~$54 USD) |
| 📢 Total Impressions | 834,467 |
| 🌍 Campaign Locations | Poland-based agents working abroad |
All appointments were real booked strategy calls with qualified, interested prospects.
👨‍💼 Client Overview
Lopatize Group is a Poland-based marketing consultancy that helps international real estate agents acquire more clients and close more deals — specifically in competitive overseas property markets.
They specialize in working with agents who struggle to consistently generate qualified leads for their listings abroad, offering a structured, ROI-focused solution.
🎯 The Challenge
Lopatize Group came to us with a clear objective:
“We want to attract real estate agents who are stuck finding buyers and show them a system that delivers real, ready-to-act prospects.”
While the Lopatize team had industry knowledge and a compelling service, they didn’t yet have a scalable lead generation system that could deliver quality appointments at a low cost.
🧠Strategy
We built a performance-first funnel designed to turn cold real estate agents into booked meetings with the Lopatize sales team.
Campaign Goal:
- Attract real estate agents who are selling properties abroad
- Convince them to book a free strategy call
- Build trust and urgency with the right offer
The Offer:
🏷️ “100 Potential Clients for Real Estate Agents” (Translated from: “100 potencjalnych klientów dla agentów nieruchomości”)
Simple. Direct. And irresistible for agents struggling to fill their pipelines.
🎨 Creatives & Messaging
We tested a mix of high-performing creatives that resonated with agents:
🔥 Messaging Examples (Translated):
- “Foreign real estate agents — are you struggling to find buyers for your listings?”
- “Foreign real estate agents looking for more clients for international listings”
- “Attract more clients for international properties using our proven strategy”
đź’ˇ Visual Style:
- Clean visuals with a founder photo
- Tweet-style black background posts with bold copy
- Carousel and single-image variations for ad testing
These creatives were designed to feel organic and trustworthy — while leading directly to a call-to-action: “Book Now”
⚙️ Funnel & CRM Automation
Every click flowed through a clear process:
- Ad >
- Landing Page (lopatizegroup.com/offer) >
- Booking calendar (Calendly) >
- Automated reminders via email & SMS
We integrated the full system into a CRM that tracked every lead through their journey.
Landing page Sample
Everything was automated to save Lopatize’s team time and maximize close rate.
âś… Outcome
With this campaign, Lopatize Group went from relying on referrals and cold outreach to a fully automated client acquisition system.
They:
- Built a repeatable funnel with performance metrics they can scale
- Closed 5 new clients (and counting)
- Booked over 130+ appointments
đź’¬ Final Takeaway
This campaign shows what happens when:
- The backend is set up to follow through
- The creatives are built for conversion
- The offer is ultra-specific
Lopatize Group now has a predictable engine for growth in the international real estate niche — and is actively scaling using the same system.