How We Leveraged Facebook Ads To Generate $20,354+ in REVENUE with JUST $612 in Ad spend
Discover the Exact Strategy That Turned a $612 Ad Budget into Over $20K in Sales
Final results
Ad Spend - $612
Leads Generated - 20
CPL- $53
Revenue - $20,354
🧑‍💼About the client
Our client is a “home theater installation” company based in the U.S, offering premium AV design, installation, and consultation services for residential homeowners. Their goal is to transform ordinary spaces into high-end cinematic experiences through custom theater builds, surround sound integration, and smart control systems.
They serve homeowners looking to enhance their entertainment space and are especially active in metro and suburban areas where homeownership and renovation budgets are higher.
âť—The problem
Our agency partner brought us in to help their client, a specialist in home theater installations, generate qualified leads and booked appointments using Facebook Ads. The challenge?
The client had a solid service and great word-of-mouth but LITTLE DIGITAL TRACTION.
They had never run Facebook ads effectively and lacked a clear funnel or automation for follow-up. They were looking to scale locally and consistently book new consults and installs.
As their white-label fulfillment partner, we were tasked with building a full-funnel system that:
- Converts interest into scheduled consultations and installs
- Captures and qualifies leads
- Attracts local homeowners
🧠The solution
Step 1: Offer Strategy
To grab attention and filter for serious buyers, we crafted a simple yet compelling offer:
🏷️ "50% OFF Home Theater Installation – Limited to 100 San Antonio Homeowners This Month"
This offer was structured to:
- Generate urgency and scarcity
- Emphasize savings and local exclusivity
- Attract homeowners ready to upgrade
Step 2 : Ad-Creatives:
The ad featured a custom motion graphic with a bold call-to-action:
“Tap the button below” overlaid on a home theater background with a prominent green screen CTA space.
Step 3 : Audience Research:
We targeted:
Location: San Antonio, TX (and surrounding suburbs)
Age: 30–60, primarily homeowners
Interests: Home improvement, electronics, surround sound systems, smart homes
A single campaign with one core offer was launched, optimized for Lead Generation.
đź’° Budget: $50/day (ongoing campaign)
Total Spend: $612.75 as of mid-July 2023
Step 4: Landing Page Designing
The campaign connected to a lead capture page and on the next page we give people an option to book an appointment integrated with the CRM, WHICH WE HELPED STRUCTURE FOR OPTIMAL LEAD HANDLING:
- Pipeline with lead stages: Booked, Followed Up, Converted, Lost
- Automated appointment reminders (email & SMS)
- Instant confirmation notifications
Step 5 : Results
After running the campaign for 2 weeks, the results were clear:
🔥 20 Qualified Opportunities Generated
đź“… 10+ Booked Appointments
âś… 3 Closed Deals (Installations)
đź’¬ Additional Follow-ups in Progress
đź‘Ą Appointment Examples:
In-store consults
On-site evaluations
Final product selection meetings
FULL INSTALLATIONS BOOKED WITHIN 1–2 WEEKS OF INITIAL CONTACT
This shows the campaign was not just generating leads, but meaningful opportunities.
🧠Conclusion
In collaboration with our agency partner, we helped this home theater client go from zero Facebook ad presence to a fully functional lead-gen and conversion system, Resulting In Real Installs And A Full Sales Pipeline Within Weeks.
OUR WHITE-LABEL BACKEND INCLUDED:
- Reporting & optimization
- CRM integration
- Funnel setup
- Ad strategy + creative
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