How Rouen Interiors Achieved ₹3.15 Crore Revenue with this Strategy
1. The Brief
When a premium interior design firm in Delhi set out to scale without draining budgets on overpriced ads, the results were transformative.
Leveraging hyper-targeted campaigns, captivating ad creatives, and a meticulously engineered sales funnel, we helped Rouen Interiors achieve what most in the industry consider impossible.
2. Performance Snapshot
Over a 2.5-year ongoing partnership, Rouen Interiors achieved exceptional marketing efficiency, converting 131 confirmed leads into high-value contracts while bringing the cost per lead (CPL) down to as low as ₹19, 91.7% lower than the industry average of ₹230.
This cost advantage directly fueled revenue growth, enabling the closure of multiple premium interior design projects in the competitive Delhi NCR market.
Key Performance Metrics
Metric | Rouen Interiors Result | Industry Benchmark | Improvement |
Confirmed Leads | 131 | 100 (typical) | +31% higher |
Total Revenue Generated | ₹3.15 crore | ₹1.8 crore | +75% higher |
Partnership Duration | 2.5 years | 3 months | +66% longer |
Market | Delhi NCR | – |
Project Portfolio Breakdown
Project Count | Value per Project | Total Value |
1 | ₹75 lakh | ₹75 lakh |
2 | ₹60 lakh each | ₹1.20 crore |
4 | ₹30 lakh each | ₹1.20 crore |
Total | – | ₹3.15 crore |
Notable Highlight:
By consistently acquiring high-quality leads at a fraction of the market CPL, Rouen Interiors sustained profitability, built a robust sales pipeline, and maintained a long-term competitive edge in the luxury interiors segment.
3. Client Overview
Rouen Interiors is a premium interior design firm based in Delhi NCR, specializing in luxury residential and commercial spaces. The company operates in the high-end interiors sector, serving clients who demand exclusivity, precision, and design innovation.
Core Services
Service Area | Description |
Concept-to-Completion Design | End-to-end design solutions covering planning, visualization, and execution |
Custom Furniture & Finishes | Bespoke furniture, fixtures, and finishes tailored to client requirements |
Turnkey Project Execution | Complete delivery from concept stage to handover, ensuring design integrity |
Target Audience
Segment | Characteristics |
Affluent Homeowners | Seek personalized, luxury residential interiors with unique aesthetics |
Real Estate Developers | Require premium interiors to enhance project value and appeal |
Corporate Clients | Need functional yet high-end designs for offices, showrooms, and hospitality |
Unique Value Proposition:
Rouen Interiors combines architectural excellence with functional aesthetics, creating bespoke environments that reflect each client’s lifestyle or brand identity. By uniting craftsmanship, premium materials, and innovative design, the firm delivers spaces that are as functional as they are visually striking.
4. The Challenge
Before partnering with us, Rouen Interiors was operating in a competitive market but facing significant barriers to scalable growth. Their previous advertising efforts, primarily through traditional marketing channels, were generating unqualified leads at a high cost. This not only strained the marketing budget but also diluted the efficiency of their sales process.
Pointers
- Lengthy Client Acquisition: Sales team spent several hours following up with prospects who either lacked the budget or genuine intent for high-ticket interior design services.
- Resource Drain: Time spent on low-potential leads reduces focus on high-value, ready-to-convert clients.
- Underutilized Portfolio: Despite having an impressive collection of luxury residential and commercial projects, the portfolio was not leveraged effectively online.
- Limited Digital Reach: Brand visibility did not consistently extend to the ideal target audience, affluent homeowners, real estate developers, and corporate decision-makers.
- Missed Market Alignment: The work wasn’t being showcased in spaces where high-net-worth individuals and premium project decision-makers were actively searching.
Primary Goal: Develop a predictable, cost-efficient lead generation system capable of attracting highly qualified, investment-ready prospects, all while maintaining strict control over advertising spend.
5. Strategy & Solution Overview
To address Rouen Interiors’ challenges and deliver predictable, high-quality leads at scale, we implemented a multi-layered strategy designed for efficiency, precision targeting, and conversion optimization.
Step 1 – Offer Development
We positioned Rouen Interiors as the premier choice for luxury interior design in Delhi NCR by creating a compelling lead magnet: a free, high-value “Luxury Design Consultation” for qualifying prospects. This was framed as an opportunity to access award-winning designers and tailor-made solutions for residential or commercial spaces.
- Scarcity Element: Capped at 5 consultation slots per month, reinforcing exclusivity and increasing perceived value.
- Conversion Goal: Attract only investment-ready leads with genuine interest in large-scale projects.
Step 2 – Creative Assets & Messaging
- Visuals: A curated mix of high-resolution images from completed projects, 3D concept renders, and dramatic before/after transformations to build immediate credibility.
- Messaging Tone: Aspirational yet practical, highlighting both aesthetic elegance and functional design solutions.
- Sample Ad Copy: “Transform your space into a masterpiece, crafted by Delhi’s leading luxury interior designers.” This blend of visual authority and emotionally resonant copy positioned the brand as both aspirational and trustworthy.
Step 3 – Audience Targeting
- Location: Delhi NCR
- Demographics: Age 30+, annual income ₹30 lakh+, verified property owners
- Targeting Methods:
- Interest-based: Luxury lifestyle, high-end furniture, real estate investment, architectural design.
- Lookalike Audiences: Derived from past high-value client data to increase match quality.
This ensured the budget was spent only on users with both the financial capacity and design intent.
Step 4 – Funnel Design & Automation
We built a streamlined, high-conversion funnel:
- Ad →
- Landing Page with portfolio highlights and strong CTA →
- Lead Form →
- CRM Integration for instant lead capture →
- Sales Team Notification.
- Ad →
Automation Features:
- Immediate lead alerts to sales reps.
- Automated SMS/email reminders for booked consultations.
- Post-meeting follow-ups with relevant case studies to nurture prospects toward closure.
This combination of offer design, targeted outreach, and process automation created a scalable, low-CPL acquisition engine that consistently fed high-quality opportunities into the pipeline.
6. Campaign Execution & Testing
The campaign began with a controlled test budget to validate the effectiveness of creative combinations, targeting parameters, and overall funnel performance before committing to full-scale investment.
Initial Testing Phase: We deployed 3 distinct ad variations, each featuring different headline, visual, and call-to-action combinations, across 2 carefully defined audience groups. This created 6 unique ad set permutations, allowing us to measure performance differentials with statistical reliability.
Primary Performance Indicators:
- CTR (Click-Through Rate): Measured creative engagement efficiency.
- CPL (Cost Per Lead): Assessed cost-effectiveness of targeting.
- Lead Quality: Evaluated by sales readiness, determined through direct qualification calls.
Optimization Process:
- Week 2: Paused underperforming creatives that showed <50% of top CTR and higher CPL.
- Budget Reallocation: Shifted spend toward high-converting ad sets with proven lead quality.
- Creative Refresh: Introduced new visuals and messaging every 4 weeks to prevent ad fatigue and maintain engagement rates.
Through iterative testing and disciplined scaling, we maintained a consistent CPL of ₹19, 91.7% lower than the ₹230 industry benchmark, while ensuring the majority of leads met the investment-readiness criteria, enabling efficient sales follow-up and faster deal closures.
7. Results & Impact
Quantitative Impact:
The campaign delivered 131 confirmed leads over the course of the partnership. These highly qualified leads translated into ₹3.15 crore in closed project revenue, covering multiple premium residential and commercial contracts.
Qualitative Impact:
Beyond the numbers, Rouen Interiors experienced a noticeable elevation in brand positioning within Delhi NCR’s luxury interiors market. The targeting precision ensured that the sales team engaged with decision-ready prospects, significantly shortening the sales cycle. The combination of measurable results and strategic consistency built a foundation of trust, resulting in a 2.5-year ongoing collaboration.
Before vs. After Snapshot:
Beyond the numbers, Rouen Interiors experienced a noticeable elevation in brand positioning within Delhi NCR’s luxury interiors market. The targeting precision ensured that the sales team engaged with decision-ready prospects, significantly shortening the sales cycle. The combination of measurable results and strategic consistency built a foundation of trust, resulting in a 2.5-year ongoing collaboration.
- Before: Advertising spend was high, lead quality inconsistent, and sales efforts were often wasted on low-intent prospects.
- After: A predictable, scalable lead generation engine was in place, producing cost-efficient, high-value opportunities with exceptional ROI.
By integrating refined targeting, optimized creative assets, and automation, Rouen Interiors shifted from ad-hoc marketing to a sustainable, data-driven acquisition model, securing both immediate revenue gains and long-term growth potential.
8. Key Takeaways
The success of Rouen Interiors’ marketing campaign was driven by a strategic blend of precision targeting, compelling offers, disciplined optimization, and a sustainable long-term model. Each factor played a crucial role in achieving exceptional results, ensuring both immediate revenue gains and enduring business growth.
1. Precision Targeting Wins
Ads were delivered only to a narrowly defined audience , affluent homeowners, real estate developers, and corporate clients in Delhi NCR.
- This hyper-focused targeting maximized ad relevance, ensuring the message resonated with genuine prospects.
- It also minimized wasted ad spend, as impressions weren’t wasted on audiences unlikely to invest in luxury interior services
2. High-Value Offers Convert
The offer of a “Luxury Design Consultation”, framed as exclusive and high-value, acted as a powerful conversion driver.
- The limited availability created a sense of scarcity, encouraging faster decision-making.
- Prospects perceived it as a premium service, attracting investment-ready clients rather than casual browsers.
3. Consistent Optimization is Key
Campaign performance was reviewed weekly, with ad creatives refreshed on a regular cycle.
- This kept the Cost per Lead (CPL) steady at ₹19, which is more than 12× lower than the industry benchmark of ₹230.
- Regular adjustments ensured that ads stayed fresh, relevant, and engaging for the audience.
4. Long-Term Partnership Potential
The data-driven acquisition model proved scalable and sustainable.
- Beyond generating immediate high-ticket project wins, it built trust and credibility with the client.
- This trust evolved into a 2.5-year ongoing collaboration, setting the stage for continued growth and future expansion.
9. White-Label / Service Value
Our involvement went far beyond managing ad campaigns. We designed and implemented the complete digital sales funnel, ensuring every stage, from ad click to consultation, was optimized for conversion.
- Automated Lead Management: CRM integration with workflows ensured instant lead notifications, timely appointment reminders, and structured follow-ups.
- Sustained Campaign Performance: Ongoing creative refresh cycles and data-driven scaling maintained consistent results over time.
- Replicable Strategy: The white-label approach can be applied successfully across high-ticket B2C service industries.
Agencies and partners can leverage the same framework to deliver measurable ROI, predictable lead pipelines, and long-term client retention for their own clientele.
10. Closing & Call-to-Action
If you’re looking to replicate these results, whether for your own business or on behalf of your clients, let’s discuss how we can engineer a data-driven, high-performance campaign tailored to your goals. Book a strategy session today, and we’ll map out a clear path to measurable, scalable growth.