Case Study
How We Leveraged Facebook Ads To Generate 302+ Leads at 275 PLN /lead.
3255
Ad Spend (PLN)
275
PLN
About the client
Our client is in the industry of “premium coworking space” located in the heart of Warsaw, Poland. They offer a variety of flexible workspace solutions, including:
- Hot desks & dedicated desks
- Private office rooms
- Virtual office services
- Meeting rooms & event rentals
This coworking brand has positioned itself as a leader in modern, flexible workspaces, known for its upscale interior, convenient central location, and high client satisfaction. The client caters to startups, entrepreneurs, and hybrid teams seeking a professional yet dynamic environment.
The problem
Our agency partner approached us to support their client — a co-working brand— in improving their lead generation efforts via Facebook Ads.
Previously, the client had tried running standard campaigns but struggled with one key issue: PLENTY OF CLICKS BUT ALMOST NO LEADS. They lacked a structured client acquisition system and weren’t optimizing the customer journey from ad to booking.
We stepped in as a white-label performance partner to build and execute a complete acquisition strategy.
The solution
We implemented a full-funnel strategy focused on:
- Crafting high-converting offers for each core service
- Designing targeted creatives and landing pages
- Segmenting and testing the right audience
- Automating follow-up using CRM integrations
We structured our campaigns in three focused tracks:
- General Awareness (Coworking Offer Overview)
- Office Room Rental
- Hot Desk Subscriptions
Each campaign was allocated a 50 PLN/day budget, optimized for cost-effective lead acquisition.
Step 1 : Market Research and Offer Strategy.
We started by analyzing competitor campaigns through the Facebook Ad Library and industry trends to position the client effectively.
Offers We Promoted:
- General Campaign:
“Your space for work and meetings – Private office modules with kitchen & meeting room access, right in the heart of Warsaw.” - Office Room Rental:
“40 m² turnkey office for teams of 6–8. Choose flexible leasing options and move in right away.”
Hot Desk Subscription:
“Get your Hot Desk for just 690 PLN/month – includes drinks, printing, and conference room access.”
Each offer was aligned to specific personas— startups, remote professionals, and growing teams.
Step 2 : Ad-creatives:
We designed and launched static image creatives tailored to each offer. Examples included:
- Photos of actual office interiors
- Team collaboration visuals
- Clear pricing and perks highlighted in bold copy
Each creative led to a dedicated, high-conversion landing page.
Step 3 Audience Research:
We segmented the audience based on:
- Location: Warsaw + 10–15 km radius
- Demographics: Ages 25–45, business professionals
- Interests: “Startups”, “Remote Work”, “Freelancing”, “Small Business”
We used separate ad sets to test location behavior:
- Local residents
- People currently traveling through or working in Warsaw
Each campaign tested variations of interest layering and custom lookalike audiences.
Step 4: Landing Page Designing
We created custom campaign-specific landing pages, such as:
These pages were:
- Clear and concise with focused CTAs
- Optimized for mobile
- Matched exactly to the ad messaging for seamless user experience
Step 5: CRM Set-Up & Automation
We built a lightweight CRM pipeline with:
- Facebook Lead Ad integration
- Instant automated follow-ups via email & SMS
- Reminder sequences for booked tours or inquiries
- Tag-based segmentation for Hot Desk, Office, or General leads
This ensured zero lead leakage and fast response times.
Step 6: Result
Across all three campaigns, we delivered:
🎯 302 Qualified Leads
👥 542,065 Reach
🎥 1.73M+ Ad Impressions
💰 83,255.73 PLN Total Ad Spend
📉 275.68 PLN Average Cost per Lead
Each campaign ran at ~50 PLN/day, with consistent monitoring and optimizations.
🧩 Breakdown by Campaign:
Hot Desk: Strong click-through with low CPL driven by price-based creatives
Office Room: High intent leads with longer decision cycles
General Campaign: Excellent reach and awareness for brand positioning
Conclusion
By combining smart ad strategy with real-time automation and precise targeting, we helped our agency partner’s client turn underperforming campaigns into a predictable lead generation engine.
Our white-label setup meant everything — from creative to reporting — was branded under the agency’s name, maintaining full ownership while delivering big results.
Want similar results for your business?
We’ll help you launch client acquisition systems that convert — under your brand, with our backend expertise.
👉 Let’s talk. Get in touch for a white-label partnership.