130+ Booked Appointments and 5
Clients Closed Through Paid Ads
"How a real estate marketing firm scaled
appointments and closed deals with a high-
converting ad funnel."
đź“Š Performance Breakdown
Across 7 active campaigns, here’s what the data showed:
Metric
đź’° Total Ad Spend
đź‘Ą Website Schedules
🗓️ Appointments Booked
âś… Clients Closed
📉 Avg. Cost Per Result
📢 Total Impressions
🌍 Campaign Locations
Founders & Brands
29,589.37 PLN (~$7,000 USD)
130+
130+
5
227.61 PLN (~$54 USD)
834,467
Poland-based agents working abroad
Client Overview
Lopatize Group is a Poland-based marketing consultancy that helps international real estate agents acquire more clients and close more deals — specifically in competitive overseas property markets.
They specialize in working with agents who struggle to consistently generate qualified leads for their listings abroad, offering a structured, ROI-focused solution.
🎯 The Challenge
Lopatize Group came to us with a clear objective:
“We want to attract real estate agents who are stuck finding buyers and show them a system that delivers real, ready-to-act prospects.”
While the Lopatize team had industry knowledge and a compelling service, they didn’t yet have a scalable lead generation system that could deliver quality appointments at a low cost.
🧠Strategy
We built a performance-first funnel designed to turn cold real estate agents into booked meetings with the Lopatize sales team.
Campaign Goal:
The Offer:
🏷️“100 Potential Clients for Real Estate Agents”
(Translated from: “100 potencjalnych klientów dla agentów nieruchomości”)
Simple. Direct. And irresistible for agents struggling to fill their pipelines.
🎨Creatives & Messaging
We tested a mix of high-performing creatives that resonated with agents:
Messaging Examples (Translated):
đź’ˇVisual Style:
These creatives were designed to feel organic and trustworthy — while leading directly to a call-to-action:
⚙️ Funnel & CRM Automation
Every click flowed through a clear process:
Messaging Examples (Translated):
1. Ad
2. Landing Page (lopatizegroup.com/offer)
3. Booking calendar (Calendly)
4. Automated reminders via email & SMS
Landing page Sample:
Everything was automated to save Lopatize’s team time and maximize close rate.
âś… Outcome
With this campaign, Lopatize Group went from relying on referrals and cold outreach to a fully automated client acquisition system.
They:
đź’¬ Final Takeaway
This campaign shows what happens when:
Lopatize Group now has a predictable engine for growth in the international real estate niche — and is actively scaling using the same system.
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