Discover How Our Facebook Ad
Strategy Delivered 302 High-Quality
Leads at Just 275 PLN Each
A step-by-step breakdown of our targeted
campaign that maximized ROI and minimized
cost
Final results
đź’¸ Ad Spend: 83,255.73 PLN
📉 Cost Per Lead (CPL): 275 PLN
🧑‍💼About the client
Our client is in the industry of “premium coworking space” located in the heart of Warsaw, Poland. They offer a variety of flexible workspace solutions, including:
This coworking brand has positioned itself as a leader in modern, flexible workspaces, known for its upscale interior, convenient central location, and high client satisfaction. The client caters to startups, entrepreneurs, and hybrid teams seeking a professional yet dynamic environment.
âť—The problem
Our agency partner approached us to support their client — a co-working brand— in improving their lead generation efforts via Facebook Ads.
Previously, the client had tried running standard campaigns but struggled with one key issue:
PLENTY OF CLICKS BUT ALMOST NO LEADS.
They lacked a structured client acquisition system and weren’t optimizing the customer journey from ad to booking.
We stepped in as a white-label performance partner to build and execute a complete acquisition strategy.
🧠The solution
We implemented a full-funnel strategy focused on:
We structured our campaigns in three focused tracks:
Each campaign was allocated a 50 PLN/day budget, optimized for cost-effective lead acquisition.
🧩Step 1 : Market Research and Offer Strategy.
We started by analyzing competitor campaigns through the Facebook Ad Library and industry trends to position the client effectively.
Offers We Promoted:
1. General Campaign:
 “Your space for work and meetings – Private office modules with kitchen & meeting room access, right in the heart of Warsaw.”
2. Office Room Rental:
“40 m² turnkey office for teams of 6–8. Choose flexible leasing options and move in right away.”
3. Hot Desk Subscription:
“Get your Hot Desk for just 690 PLN/month – includes drinks, printing, and conference room access.”
🎯Each offer was aligned to specific personas— startups, remote professionals, and growing teams.
🎨Step 2 : Ad-creatives:
We designed and launched static image creatives tailored to each offer. Examples included:
Each creative led to a dedicated, high-conversion landing page.
🧠Step 3: Audience Research
We segmented the audience based on:
We used separate ad sets to test location behavior:
Each campaign tested variations of interest layering and custom lookalike audiences.
đź’»Step 4: Landing Page Designing
We created custom campaign-specific landing pages, such as:
These pages were:
🔄 Step 5: CRM Setup & Automation
We built a lightweight CRM pipeline with:
This ensured zero lead leakage and fast response times.
đź“Š Step 6: Results
Across all three campaigns, we delivered:
🎯 302 Qualified Leads
đź‘Ą 542,065 Reach
🎥 1.73M+ Ad Impressions
đź’° 83,255.73 PLN Total Ad Spend
📉 275.68 PLN Average Cost per Lead
Each campaign ran at ~50 PLN/day, with consistent monitoring and optimizations.
🧩 Breakdown by Campaign:
🧠Conclusion
By combining smart ad strategy with real-time automation and precise targeting, we helped our agency partner’s client turn underperforming campaigns into a predictable lead generation engine.
Our white-label setup meant everything — from creative to reporting — was branded under the agency’s name, maintaining full ownership while delivering big results.
đź“ž Want similar results for your business?
We’ll help you launch client acquisition systems that convert — under your brand, with our backend expertise.
Get in touch for a white-label partnership.
Let’s Talk!
The Intelligent Marketers
Smart customer acquisition for
modern businesses.
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