📈 White-Label Case Study: How We Helped a Realtor Generate 1060 Leads at €8–€15 CPL With Our Facebook Ads & Funnel
✅ The Results
After running multiple funnel iterations and scaling winning audiences:
Metric
📬 Total Leads Generated
🌐 Landing Page Leads
📱 On-Facebook Leads
💰 Average Cost per Lead
🕒 Funnel Duration
🤝 Retention
Founders & Brands
1060
701
359
€8–€15
Over 12 months running
Client still working with us!
🧩 About the Client
Our agency partner approached us to support their client — a real estate professional based in Poland — who was targeting Polish nationals looking to buy homes in Spain.
Despite trying different marketing efforts, including paid campaigns through other agencies and solo efforts, the client struggled with inconsistent lead quality, high cost-per-lead, and low conversion from cold traffic.
That’s where we came in — as the white-label fulfillment partner, managing end-to-end performance from funnel strategy to campaign execution.
🚀 The Goal
The client wanted:
They didn’t just want leads.
They wanted real conversations with real buyers — and that’s exactly what we built.
🔍 Step 1: Deep Audience & Competitor Research
Before touching ads, we did a deep dive to identify exactly who this offer would resonate with:
👤 Ideal Customer:
🔍 Research Tools:
From this, we crafted our audience personas and built layered audiences:
🧲 Step 2: Designing an Offer That Converts
We followed a proven 5-step process to build an offer that removed friction and built trust with cold traffic:
🎯 1. Defined the End Dream:
“A stress-free path to owning a home in sunny Spain — with help in Polish, and no shady developers.”
🚪 2. Removed Barriers:
Instead of jumping straight to a sales call, we started with:
“Get Access to Available Properties for Polish Buyers — Free & Exclusive”
🧠 3. Built Trust with Psychology:
We addressed buyer fears:
- Legal red tape
- Language confusion
Risky property listings
So we positioned the offer as:
✔️ Full Polish-language support
✔️ Handpicked properties
✔️ End-to-end guidance
🎟️ 4. Added Scarcity:
“Access properties before they hit public portals — limited spots each week.”
🔁 5. Funnel Did the Selling:
Ad → 2. Landing Page → 3. Qualification Form → 4. Calendar Booking → 5. Follow-up automation via WhatsApp/email
🎨 Step 3: Creatives & Copy That Convert
📸 Visuals:
🧾 Headlines (translated from Polish):
✍️ Copywriting:
⚙️ Step 4: Campaign Structure & Testing Strategy
Interest-based (expats, real estate, Spanish living)
🧪 Testing Setup:
We structured the account so that each test could be isolated — making it easy to pause, optimize, or scale individually.
💰 Budget Strategy & Scaling
We launched with €10–€20 per ad set per day to test creative/audience combinations.
Once we identified top performers, we:
The result?
✅ Steady CPL between €8–€15, even with volume increases
✅ Funnel stayed profitable over a 12-month+ timeline
📊 Results Snapshot: Facebook Lead Forms
In addition to landing page traffic, we ran native on-Facebook Lead Ads to boost lead flow and reduce drop-off.
✅ 359 Leads at €11.97 CPL avg
✅ Reach: 170,154
✅ Impressions: 417,930
✅ Cost-effective results without sacrificing lead quality
These were particularly effective for retargeting and mobile-first cold traffic who preferred instant access.
🔁 Final Funnel Flow
- Ad Creative → catches attention and educates
- Landing Page / Lead Form → collects lead info with minimal friction
- Thank You Page → pre-frames consultation
- Calendar Booking Page → allows serious leads to book instantly
- WhatsApp + Email Sequences → build trust & follow up
🏁 Outcome
This campaign helped the client go from inconsistent marketing to a full lead-gen engine, with 1060 leads and a constant stream of new consultations every week.
More importantly:
💬 From White-Label to Ongoing Success
While we remained behind the scenes as the white-label fulfillment partner, this is a shining example of how the right strategy, offer, and funnel structure can make a niche service provider into a market leader in their space.
We continue to monitor, update, and optimize this funnel as needed — ensuring the client stays ahead of competition and consistently generates high-quality buyer leads.
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