📈 White-Label Case Study: How We Helped a Realtor Generate 1060 Leads at €8–€15 CPL With Our Facebook Ads & Funnel

White-Label Case Study: How We Helped a Realtor Generate 1060 Leads at €8–€15 CPL With Our Facebook Ads & Funnel

That’s where we came in — as the white-label fulfillment partner, managing end-to-end performance from funnel strategy to campaign execution.

Final results

Metric	Result
📬 Total Leads Generated	1,060
🌐 Landing Page Leads	701
📱 On-Facebook Leads	359
💰 Average Cost per Lead	€8–€15
🕒 Funnel Duration	Over 12 months running
🤝 Retention	Client still working with us!

These results were not achieved overnight — but through layered testing, careful scaling, and ongoing funnel refinement.

🔍 Step 1: Deep Audience & Competitor Research

Before touching ads, we did a deep dive to identify exactly who this offer would resonate with:

👤 Ideal Customer:

🔍 Research Tools:

From this, we crafted our audience personas and built layered audiences:

🧲 Step 2: Designing an Offer That Converts

We followed a proven 5-step process to build an offer that removed friction and built trust with cold traffic:

🎯 1. Defined the End Dream:

“A stress-free path to owning a home in sunny Spain — with help in Polish, and no shady developers.”

🚪 2. Removed Barriers:

Instead of jumping straight to a sales call, we started with:
“Get Access to Available Properties for Polish Buyers — Free & Exclusive”

🧠 3. Built Trust with Psychology:

We addressed buyer fears:
Legal red tape
Language confusion
Risky property listings

So we positioned the offer as:

✔️ Full Polish-language support
✔️ Handpicked properties
✔️ End-to-end guidance

🎟️ 4. Added Scarcity:

“Access properties before they hit public portals — limited spots each week.”

🔁 5. Funnel Did the Selling:

Ad → 2. Landing Page → 3. Qualification Form → 4. Calendar Booking → 5. Follow-up automation via WhatsApp/email

🎨 Step 3: Creatives & Copy That Convert

📸 Visuals:

🧾 Headlines (translated from Polish):

✍️ Copywriting:

⚙️ Step 4: Campaign Structure & Testing Strategy

To keep CPL low while ensuring scale, we launched in structured phases:

🎯 Audience Types Tested:

🧪 Testing Setup:

We structured the account so that each test could be isolated — making it easy to pause, optimize, or scale individually.

💰 Budget Strategy & Scaling

We launched with €10–€20 per ad set per day to test creative/audience combinations.

Once we identified top performers, we:

Scaled gradually by 20–30% every few days
Duplicated winning audiences with creative refreshes

Monitored CPL and adjusted bidding strategy

The result?

✅ Steady CPL between €8–€15, even with volume increases
✅ Funnel stayed profitable over a 12-month+ timeline

📊 Results Snapshot: Facebook Lead Forms

In addition to landing page traffic, we ran native on-Facebook Lead Ads to boost lead flow and reduce drop-off.

✅ 359 Leads at €11.97 CPL avg
✅ Reach: 170,154
✅ Impressions: 417,930
✅ Cost-effective results without sacrificing lead quality

These were particularly effective for retargeting and mobile-first cold traffic who preferred instant access.

🔁 Final Funnel Flow

Ad Creative → catches attention and educates
Landing Page / Lead Form → collects lead info with minimal friction
Thank You Page → pre-frames consultation
Calendar Booking Page → allows serious leads to book instantly
WhatsApp + Email Sequences → build trust & follow up

🏁 Outcome

This campaign helped the client go from inconsistent marketing to a full lead-gen engine, with 1060 leads and a constant stream of new consultations every week.

💬 From White-Label to Ongoing Success

While we remained behind the scenes as the white-label fulfillment partner, this is a shining example of how the right strategy, offer, and funnel structure can make a niche service provider into a market leader in their space.

We continue to monitor, update, and optimize this funnel as needed — ensuring the client stays ahead of competition and consistently generates high-quality buyer leads.