Discover How Our Facebook Ad Strategy Delivered 302 High-Quality Leads at Just 2.75 PLN Each

A step-by-step breakdown of our targeted
campaign that maximized ROI and minimized
cost

Final results

💸 Ad Spend: 83,255.73 PLN

📉 Cost Per Lead (CPL): 275 PLN

🧑‍💼About the client

Our client is in the industry of “premium coworking space” located in the heart of Warsaw, Poland. They offer a variety of flexible workspace solutions, including:

This coworking brand has positioned itself as a leader in modern, flexible workspaces, known for its upscale interior, convenient central location, and high client satisfaction. The client caters to startups, entrepreneurs, and hybrid teams seeking a professional yet dynamic environment.

❗The problem

Our agency partner approached us to support their client — a co-working brand— in improving their lead generation efforts via Facebook Ads.

Previously, the client had tried running standard campaigns but struggled with one key issue:

PLENTY OF CLICKS BUT ALMOST NO LEADS.

They lacked a structured client acquisition system and weren’t optimizing the customer journey from ad to booking.

We stepped in as a white-label performance partner to build and execute a complete acquisition strategy.

🧠 The solution

We implemented a full-funnel strategy focused on:

We structured our campaigns in three focused tracks:

Each campaign was allocated a 50 PLN/day budget, optimized for cost-effective lead acquisition.

🧩Step 1 : Market Research and Offer Strategy.

We started by analyzing competitor campaigns through the Facebook Ad Library and industry trends to position the client effectively.

Offers We Promoted:

1. General Campaign:

“Your space for work and meetings – Private office modules with kitchen & meeting room access, right in the heart of Warsaw.”

2. Office Room Rental:

“40 m² turnkey office for teams of 6–8. Choose flexible leasing options and move in right away.”

3. Hot Desk Subscription:

“Get your Hot Desk for just 690 PLN/month – includes drinks, printing, and conference room access.”

🎯Each offer was aligned to specific personas— startups, remote professionals, and growing teams.

🎨Step 2 : Ad-creatives:

We designed and launched static image creatives tailored to each offer. Examples included:

Each creative led to a dedicated, high-conversion landing page.

🧠 Step 3: Audience Research

We segmented the audience based on:

We used separate ad sets to test location behavior:

Each campaign tested variations of interest layering and custom lookalike audiences.

💻Step 4: Landing Page Designing

We created custom campaign-specific landing pages, such as:

These pages were:

🔄 Step 5: CRM Setup & Automation

We built a lightweight CRM pipeline with:

This ensured zero lead leakage and fast response times.

📊 Step 6: Results

Across all three campaigns, we delivered:

🎯 302 Qualified Leads

👥 542,065 Reach

🎥 1.73M+ Ad Impressions

💰 83,255.73 PLN Total Ad Spend

📉 275.68 PLN Average Cost per Lead

Each campaign ran at ~50 PLN/day, with consistent monitoring and optimizations.

🧩 Breakdown by Campaign:

🧠 Conclusion

By combining smart ad strategy with real-time automation and precise targeting, we helped our agency partner’s client turn underperforming campaigns into a predictable lead generation engine.

Our white-label setup meant everything — from creative to reporting — was branded under the agency’s name, maintaining full ownership while delivering big results.

📞 Want similar results for your business?

We’ll help you launch client acquisition systems that convert — under your brand, with our backend expertise.