Case Study
📈 Case Study: Lopatize Group – 130+ Booked Appointments and 5 Clients Closed Through Paid Ads
29,589.37
Ad Spend (PLN)
834,467
Total Impressions
130+
Appointments Booked
130+
Website Schedules
👨💼 Client Overview
Lopatize Group is a Poland-based marketing consultancy that helps international real estate agents acquire more clients and close more deals — specifically in competitive overseas property markets.
They specialize in working with agents who struggle to consistently generate qualified leads for their listings abroad, offering a structured, ROI-focused solution.
🎯 The Challenge
Lopatize Group came to us with a clear objective:
“We want to attract real estate agents who are stuck finding buyers and show them a system that delivers real, ready-to-act prospects.”
While the Lopatize team had industry knowledge and a compelling service, they didn’t yet have a scalable lead generation system that could deliver quality appointments at a low cost.
🧠 Strategy
We built a performance-first funnel designed to turn cold real estate agents into booked meetings with the Lopatize sales team.
Campaign Goal:
- Attract real estate agents who are selling properties abroad
- Convince them to book a free strategy call
- Build trust and urgency with the right offer
The Offer:
🏷️ “100 Potential Clients for Real Estate Agents”
(Translated from: “100 potencjalnych klientów dla agentów nieruchomości”)
Simple. Direct. And irresistible for agents struggling to fill their pipelines.
🎨 Creatives & Messaging
We tested a mix of high-performing creatives that resonated with agents:
🔥 Messaging Examples (Translated):
- “Foreign real estate agents — are you struggling to find buyers for your listings?”
- “Foreign real estate agents looking for more clients for international listings”
- “Attract more clients for international properties using our proven strategy”
💡 Visual Style:
- Clean visuals with a founder photo
- Tweet-style black background posts with bold copy
- Carousel and single-image variations for ad testing
These creatives were designed to feel organic and trustworthy — while leading directly to a call-to-action:
“Book Now”
⚙️ Funnel & CRM Automation
Every click flowed through a clear process:
- Ad Click (Facebook/Instagram Ad)
- Landing Page (lopatizegroup.com/offer) >
- Booking calendar (Calendly) >
Automated reminders via email & SMS
We integrated the full system into a CRM that tracked every lead through their journey.
Landing page Sample
Everything was automated to save Lopatize’s team time and maximize close rate.
📊 Performance Breakdown
Across 7 active campaigns, here’s what the data showed:
Metric | Result |
|---|---|
💰 Total Ad Spend | 29,589.37 PLN (~$7,000 USD) |
👥 Website Schedules | 130+ |
🗓️ Appointments Booked | 130+ |
✅ Clients Closed | 5 |
📉 Avg. Cost Per Result | 227.61 PLN (~$54 USD) |
📢 Total Impressions | 834,467 |
🌍 Campaign Locations | Poland-based agents working abroad |
All appointments were real booked strategy calls with qualified, interested prospects.
✅ Outcome
With this campaign, Lopatize Group went from relying on referrals and cold outreach to a fully automated client acquisition system.
They:
- Booked over 130+ appointments
- Closed 5 new clients (and counting)
- Built a repeatable funnel with performance metrics they can scale
💬 Final Takeaway
This campaign shows what happens when:
- The offer is ultra-specific
- The creatives are built for conversion
- The backend is set up to follow through
Lopatize Group now has a predictable engine for growth in the international real estate niche — and is actively scaling using the same system.